'By Marta Goldschmied' is founded on innovation, creativity and freedom. The brand identity lies in not being tied down to industry standards and labels but giving free range to explore difference aesthetics and transporting you into a new world with each collection.
Exploring the concept of transforming something thought of as undesirable into something glamorous. Vinyl, often associated with the black sheep and misfits of the world is transformed into a luxurious object of desire. A metaphor that life really is what you make it.